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Visual Excellence in Commercials

Overview

Witness the voyage in CGI as it smoothly blends 3D models with real-world video, resulting in compelling and lifelike ads. Explore the art of CGI, where imagination meets reality.

Deliveries

CGI Commercial

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Mastering CGI-Live Integration

Challenges

Mastering the seamless integration of CGI and live-action scenes involves a meticulous approach. Ensuring consistent lighting and executing precise camera movements are key to unraveling the secrets behind successful 3D-real footage blending.

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Intertwining technology with the physical world.

Approaches

Crafting the entire CGI sequence from scratch, including storyboarding and developing all 3D models and textures, was a demanding and time-intensive process. Nevertheless, this approach granted us unparalleled control over the final visual outcome.

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Bad Proxy

See case study

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Noll

See case study

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Skairee

See case study