We Created a Brand Identity for Fiona, a Premium Scented Candle Brand Fiona is a scented candle brand that offers a variety of natural fragrances to suit different moods and occasions. Whether you want to relax, energize, or celebrate, Fiona has a candle for you. Fiona’s candles are made from natural ingredients and high-quality wax, ensuring a long-lasting and pleasant aroma.
As a premium and luxurious brand, Fiona wanted to create a brand identity that stands out from the competition and appeals to customers who value natural and quality products. The brand should also convey a sense of warmth, comfort and relaxation, reflecting the benefits of using scented candles.
We at The Hyphn, a creative agency specialized in designing brands and packaging, were thrilled to take on this challenge. We have previously worked on many branding projects, which you can see on our website and on our social media handles. Feel free to contact us for any query.
We started by conducting a thorough research on the scented candle market, the target audience, and the competitors. We identified the key attributes that make Fiona unique and desirable: natural, premium, luxurious, warm, comforting, relaxing. Based on these attributes, we chose to use a simple and elegant logo that features a leaf symbol and the brand name in a serif font.
The leaf symbol represents the natural origin of the fragrances, while the serif font adds a touch of sophistication and elegance. The logo should be printed on a white label that contrasts with the colorful wax of the candles.
For the packaging, we opted for a minimal and premium design that complements the colors of the fragrances. We used a cylindrical cardboard box with a lid that has a circular cut-out to reveal the candle inside. The box has the same color as the wax, creating a visual connection between the product and the packaging. The box also has the logo and the fragrance name printed on it in white.
We believe that this design reflects the essence of Fiona, A premium scented candle brand that offers natural and luxurious fragrances to enhance your mood and atmosphere.
We hope that this design will help Fiona attract more customers and increase its brand recognition and loyalty.
We hope you enjoyed reading this blog post. If you are interested in creating or improving your brand identity, please contact us at The Hyphn or follow us on Instagram - @thehyphn and @hyphnstudios, We would love to respond you in a blink and work to elevate your business by every means possible.
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