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Elite: A Fintech Brand Identity That We Are Proud Of

We Created a Stunning Brand Identity for Elite, a Fintech Brand Identity for Elite a startup that offers financial services to its customers. They wanted to create a brand identity that reflects their professionalism and premium feel to it. They approached us, The Hyphn, to design the whole detailed branding for them, from logo making to web and print assets. We were excited to work with Elite, as we love to create brands that stand out from the crowd. We started by understanding their vision, mission, values, and target audience. We then conducted a thorough research on the fintech industry, the competitors, and the trends.

Business card visiting card branding

Based on our research and analysis, we created a brand strategy that defines the brand personality, tone of voice, value proposition, and positioning of Elite. We also developed a brand name that is simple, memorable, and relevant to the fintech sector. Next, we moved on to the visual identity of Elite. We designed a logo that is sleek, modern, and elegant. The logo consists of a stylized letter E that resembles a currency symbol. The logo also has a subtle gradient that adds depth and dynamism. The logo represents the core values of Elite: excellence, innovation, and trust.

logo monogram logo design

We also chose a color palette that is sophisticated and refined. The primary color is a Green that conveys professionalism and reliability. The secondary color is a Black that adds contrast and freshness. The tertiary color is a gold that signifies premiumness and quality. We then selected a font family that is clean and contemporary. The font family consists of two fonts: one for the logo and one for the body text. The logo font is a sans-serif font that is bold and geometric. The body font is also a sans-serif font that is light and legible. We also created a set of icons that are consistent with the logo and the color palette. The icons are simple and minimalistic, but also meaningful and expressive. The icons illustrate the different services and features that Elite offers, such as payments, transfers, loans, investments, etc. Finally, we designed the web and print assets for Elite. We created a responsive website that showcases the brand identity and the value proposition of Elite. The website has a clear navigation, a user-friendly interface, and an engaging content. The website also has a call-to-action button that invites the visitors to sign up for Elite’s services.

Print design card design Id card design

We also created print assets such as business cards, letterheads, envelopes, brochures, flyers, etc. The print assets follow the same style and guidelines as the web assets. They also have a high-quality printing and finishing.

We delivered all the branding elements to Elite along with a brand guideline document that explains how to use them correctly and consistently. We are proud of the work we did for Elite. We believe we created a stunning brand identity that reflects their professionalism and premiumness. We also received positive feedback from Elite’s team and their customers. They were very satisfied with the result and impressed by our creativity and efficiency. We hope you enjoyed reading this blog post about how we created a brand identity for Elite. If you are interested in working with us or learning more about our services, please contact us at or visit our website at We would love to hear from you!


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