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Surreal and The Hyphn: An Unreal Branding Story

Surreal is a fashion brand that aims to redefine modern apparel by combining artistry and imagination. Surreal offers an immersive experience through every thread, stitch, and design, taking customers on a journey beyond the ordinary.

We are a creative agency that specializes in branding, storytelling, and digital marketing. We were approached by Surreal to help them create a brand identity that reflects their vision and values.


Here is how we did it:

Branding


Brand Strategy

The first step in creating a brand identity is to develop a brand strategy that aligns with the business goals and the target audience.


We conducted a thorough research on the fashion industry, the competitors, and the customers of Surreal. We also interviewed the founders and the team of Surreal to understand their passion and purpose.

Logo type typography type design

Based on our research and analysis, we defined the brand’s personality, positioning, and core message. We decided that Surreal’s brand personality is adventurous, artistic, innovative, and expressive. We positioned Surreal as a premium fashion brand that offers unique and customized products that are not available elsewhere. We crafted the brand’s core message as “Surreal: Where Fashion Meets Artistry”.

Brand Identity

The next step in creating a brand identity is to design the visual elements that represent the brand. We created a logo, a color palette, a typography, and a style guide for Surreal. We chose a minimalist logo that consists of the letter S in a geometric shape that resembles an eye. The logo symbolizes the vision and creativity of Surreal. We selected a

monogram design logo design monologo

color palette that consists of black, white, and red. Black and white represent elegance and sophistication, while red represents imagination and innovation.

We chose a modern and sleek typography that complements the logo and the color palette. We also created a style guide that defines the rules and guidelines for using the visual elements consistently across different media and platforms.

Brand Storytelling


The final step in creating a brand identity is to incorporate storytelling into the brand’s communication and marketing. Storytelling is a powerful way to connect with customers emotionally and create a lasting impact. We used narratives in various forms and channels to convey Surreal’s brand story and values.

magzine design print design layout design

We created social media assets for Surreal. Which they used in all social platforms to share their products, stories, promotions, events, behind-the-scenes, and user-generated content.

We also created a magzine for Surreal that inform their customers about their latest products, offers, news, tips, and stories. We used catchy subject lines, personalized greetings, clear calls-to-action design to make the promotional stuffs appealing and effective.

Brochure design print layout


Results

By creating a brand identity that reflects Surreal’s vision and values, we helped them stand out from the crowd and attract more customers. We also helped them build trust and loyalty with their existing customers by providing them with an immersive experience through every touchpoint.

Branding assets promotion posters

Surreal has seen an increase in their website traffic, social media followers, email subscribers, online sales, customer satisfaction ratings, and word-of-mouth referrals since we launched their brand identity. We are proud to be part of Surreal’s journey and we look forward to continuing our collaboration with them in the future.


If you are looking for a creative agency that can help you create a surreal brand identity for your business, contact us today at The Hyphn.

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