top of page

What makes a good one-page website design?

One-page websites are becoming more popular in the digital world, especially for small businesses, freelancers, and portfolios. A one-page website is a website that consists of a single web page, with all the content and navigation elements on the same page. The user can scroll or click on links to access different sections of the page.

The Hyphn

One-page websites have many advantages, such as:

  • They are easy to create and maintain, as they require less coding and updating than multi-page websites.

  • They are user-friendly, as they provide a clear and concise overview of the website’s purpose and value proposition.

  • They are responsive, as they adapt well to different screen sizes and devices.

  • They are fast-loading, as they reduce the number of HTTP requests and page transitions.

  • They are SEO-friendly, as they focus on a single topic and keyword, and have a high-quality backlink profile.

However, one-page websites also have some challenges, such as:

  • They can be difficult to organize and structure, as they have to fit all the information and features on one page without overwhelming the user.

  • They can be hard to navigate, as they lack the traditional menu and breadcrumb elements that help the user orient themselves and find what they are looking for.

  • They can be limited in functionality, as they may not support complex features such as e-commerce, forms, or blogs.

  • They can be challenging to optimize, as they have to balance the trade-off between content quality and quantity, page speed and performance, and user engagement and conversion.


Therefore, designing a good one-page website requires careful planning and execution. Here are some tips to help you create a stunning one-page website that delivers your message effectively:

Define your goal and audience:

Before you start designing your one-page website, you need to have a clear idea of what you want to achieve with it and who you want to target. What is the main purpose of your website? What is the value proposition that you want to communicate? Who are your ideal customers or clients? What are their needs and pain points? How can you solve them? These questions will help you craft your content and design strategy accordingly.

Choose a suitable layout and theme:

The layout and theme of your one-page website should reflect your goal and audience, as well as your brand identity and personality. You can choose from various layouts, such as horizontal scrolling, vertical scrolling, parallax scrolling, or hybrid scrolling. You can also choose from different themes, such as minimalist, elegant, colorful, or playful. The key is to create a consistent and coherent visual style that matches your tone and voice.

Use clear and catchy headlines:

The headlines of your one-page website are the first thing that your visitors will see and read. Therefore, they should be clear and catchy, capturing their attention and interest. Your headlines should summarize the main benefit or value proposition of each section of your page, using keywords that resonate with your audience. You can also use subheadings to provide more details or context if needed.

Create engaging content:

The content of your one-page website should be engaging and informative, providing relevant and useful information to your visitors. Your content should answer their questions, address their pain points, showcase your expertise or portfolio, highlight your testimonials or social proof, and persuade them to take action. You should use simple and concise language, avoiding jargon or technical terms. You should also use bullet points, lists, icons, images, videos, or animations to break up the text and make it more appealing.

Add a clear call-to-action:

The call-to-action (CTA) is the most important element of your one-page website, as it is the final step that you want your visitors to take. Your CTA should be clear and compelling, telling your visitors exactly what you want them to do next. For example, you may want them to sign up for your newsletter, contact you for a quote, download your ebook, or buy your product or service. Your CTA should be visible and accessible throughout your page, using contrasting colors, buttons, or forms.

Optimize your page speed and performance:

The speed and performance of your one-page website are crucial for its success. A slow-loading or poorly-performing website will frustrate your visitors and make them leave without taking any action. Therefore, you should optimize your page speed and performance by using techniques such as compressing images, minifying code files, enabling caching, using a content delivery network (CDN), or using a web hosting service that offers fast servers.

Test and improve your user experience:

The user experience (UX) of your one-page website is another key factor for its success. A good UX will ensure that your visitors enjoy browsing your page and find what they are looking for easily and quickly. Therefore, you should test and improve your UX by using tools such as Google Analytics, Google Search Console, or Hotjar to track and analyze your website’s traffic, behavior, and performance. You should also use feedback forms, surveys, or polls to collect and implement your visitors’ suggestions and opinions.

Tab UI

We hope you found this blog helpful and informative. If you need any help with creating or improving your one-page website, feel free to contact us at The Hyphn. We are a team professional web designers and developers with over 5 years of experience in creating stunning and effective one-page websites for various clients and niches. We would love to work with you and help you achieve your online goals.

The Hyphn

As an example of a one-page website, you can check out our own website, [], which showcases our portfolio, services, testimonials, and contact details. You can also follow us on Instagram to see more of my work and get in touch with me. Thank you for reading! 😊


bottom of page